Jakarta Promotes MICE at IMEX Frankfurt 2024 Exhibition

The Tourism and Creative Economy Agency (Parekraf) is again taking part in the exhibition of Frankfurt 2024 Travel Incentives, Meetings and Exhibitions (IMEX) at Hall A Messe Frankfurt, Frankfurt, Germany from May 14 to 16, 2024.

Participating in IMEX Frankfurt can improve Jakarta's positioning as part of a global city

MEX Frankfurt is one of the largest annual MICE industry exhibitions in the world which has been held since 2003 and is attended by more than 3,800 buyers and 2,900 sellers representing 150 countries.

Exhibition organizers include national and regional convention bureaus, hotel groups, venue managers, airlines, and event management specialists. Buyers who come are meeting planners, heads of event organizing offices, heads of associations, and MICE industry experts.

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Jakarta Tourism and Creative Economic Agency Head, Andhika Permata said IMEX Frankfurt 2023 data recorded 11,764 participants coming as both hosted and attendee buyers and company representatives.

He explained that Hosted buyers have purchasing power of up to USD 1 million, of which 31 percent bring funds ranging from 1 to USD 5 million.

In 2023, the Jakarta Provincial Government itself recorded a potential transaction value of Rp 49 billion and the organizers intended to hold some international meetings in Jakarta with the participation of IMEX Frankfurt.

Then in 2024, the Jakarta it's so MICE booth recorded a potential transaction value of Rp 85 billion, exceeding the target set by the Jakarta Government and continuing to prove that Jakarta is still an international MICE destination city.

"Participating in IMEX Frankfurt can improve Jakarta's positioning as part of a global city that always hosts international events, and take advantage of the potential leads obtained at this year's IMEX event to make Jakarta an international MICE destination," he explained, Friday (5/17).

Marketing and Attraction Section Head, Sherly Yuliana said it was hoped that this could repeat the success story obtained by the Jakarta co-exhibitor by gaining potential and real transactions in the same year.

"Hopefully, it can boost the potential of Jakarta's Regional Original Income (PAD)," she stated.

Overseas Tourism Marketing Sub-Group Chair, Lucky Wulandari added Jakarta and Bali are still international MICE destinations in Indonesia.

"It is hoped that this participation will continue to become brand awareness in order to improve Jakarta's image as a destination for Meetings, Incentives, Conferences and Exhibitions in international eyes," she hoped.

As for the information, the Parekraf Agency synergizes with hotel managers, Destination Management Company (DMC), Professional Conference Organizer (PCO) as well as tourism industry associations, including the Indonesian Exhibition Company Association (ASPERAPI), Indonesian Congress and Convention Association (INCCA) and Jakarta Hotel Association (JHA) as nine partners. co-exhibitor at the Enjoy Jakarta Pavilion booth covering an area of 21 square meters at IMEX Frankfurt 2024 with the theme 'Jakarta it's so MICE'.